Having learned about the benefits of using Google Adsense, you should also learn about its underlying issues. Knowing the pros and cons of a system helps you create more decisive ideas whether what PPC system you can benefit most from.

So, why should you not choose to use Google Adsense? There are some reasons that you should know before using this system. First, you should learn that Google has the power to terminate or suspend, at any time, an agreement for any reason. This has been the reason why many online publishers’ accounts were unfairly disabled without any explanation. If you can risk your Adsense account being banned, even without violating the terms of agreement, then do so.

After getting banned, you will learn that Google Adsense will not be paying what they owe you for that month. Why would you like to put your earnings at risk? Having learned that you are not compensated, you may think of contacting Adsense support but that rarely happens. Most can’t even contact Adsense support. However, one can make a one-time appeal to Google Adsense, which is turned down most often than not.

As well, Google determines how much they are willing to pay you. At some time, you are going to earn from 200-300$ but it will drastically go down, even with the same amount of Adsense impressions. Thus, they can actually change your share whenever they like. It can go as low as 50% lower the next day. Moreover, an estimate of 8 out 10 clicks only gets accounted for! Google then still decides which clicks they would consider, and pay you for it.

Running adsense may even equate to losing money. Once you have done your research, you will learn that you could earn more money by running affiliate ads, running ads from other programs, and offering private ad sales. They can offer a flat fee that is 25% more than what adsense offers. Moreover, you don’t have to worry of getting banned and losing your income while running your site.

But most of all, running ads on your site takes away your readers from your blog. If you really value when your visitors take a look at what you write, then having ads incorporated with your blog increases the possibility that they leave your blog.

I have listed some reasons why you should not make use of Google Adsense. This system offers the possibility of getting unfairly banned, not compensating you of what they owe, and paying you less of what you deserve.

As you can see, I do use google adsense and I love it, but not everyone feels the same way.

Whatever you do, do not try to fool the system, or the system will make you look like a fool.
The choice is yours, I hope this post helps you in making a decision.

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