Years ago, it is sad to say, but the Internet was driven by the sex industry. Well perhaps that was not sad for everyone, but as a society that was a little alarming in my humble opinion.
If you look at the most popular web sites you may argue we have not progressed very far from those days. Among the most searched and visited sites are pages about Paris Hilton (I’m not kidding), Britney Spears (Still not kidding), Eminem (I wish I was kidding), Girls (as in pretty girls), and American Idol.
Of course there are more magnetic and enormously popular sites that are a far cry from the fan club, celebrity obsession sites. Of course I beg to differ with calling some of those people a celebrity. But that’s just me. Anyhow I digress.
Also among the most visited sites are Facebook.com, Google.com, Hi5.com, Live.com,MSN.com, MySpace.com, Orkut.com, Wikipedia.com, Yahoo.com, and YouTube.com. You also have the notorious and fashionable sites like ebay.com, craigslist.com, amazon.com and adultfriendfinder.com, so on.
When it comes to you and I however we need to take a look at a different aspect of the popular web searches and site preferences. After all, none of the sites above are operated by any of us. Well I suppose some of us could have a fan site devoted to one of the more famous and sought after celebs, which actually brings me full circle to the point we are going to discuss.
Inevitably if we have a web page featuring content or anything related to a repeatedly searched topic then we are most likely going to do well. Why do we say most likely? That is because there is more to a successful web page than getting people to visit it. However that is markedly important. So how should that affect us?
If we are deciding what direction to take with an Internet business then we should understand what people want. After all we all know that this is a primary part of the supply and demand business model. So, what are people searching, in general terms, these days?
The numbers and the studies conclude that there are a number of topics that people are aggressively wanting to read about. Among them are health topics, food, sports, dating, business, arts, games, computers, recreation, shopping, society and cultural subjects, real estate, and reference material. This can break down like this:
- Health = weight loss, medical conditions, beauty care and products, exercise, energy boost, and mental health concerns
- Food = Diet, recipes, restaurants, etc.
- Sports = Teams, leagues, players, tickets, etc.
- Dating = personal ads, dating advice, chat rooms, etc
- Business = finance, management, Internet business, job search, training, supplies, technology, etc.
- Arts = Music, concerts, literature, paintings, sculptors, photography, fan pages, etc.
- Games = On line games, Xbox, Playstation, etc
- Computers = Education, Internet business, Internet use, technology, etc.
- Recreation = Travel, movies, events, etc
- Shopping = etc
- Society and Culture = politics, news, current events, world events, heritage, etc
- Real Estate = home searches, real estate agents, etc
- Reference material = dictionary ,encyclopedia, Wikipedia, online schooling, research, etc
In light of this analysis then it would be beneficial to approach the presentation of your site with a topic mentality. Yes use the power of a topics or what some would call a niche market to target those who have already demonstrated a pattern of searching these topics of interest.
This should also come in handy when you are choosing keywords and Meta tags for your site. Overall the lesson to be learned here is that we live in a “table of contents” type society, especially when it comes to the Internet. So give the people what they want and make it easier and more likely for them to find your web page!
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