I used to manage a car wash many years ago I was surprised that the owners, who were successful in their own right, lacked some basic common sense when it came to business. At the location I worked at they had purchased the business from another owner who built up a nice business but was at an age where he wanted to retire.

When I started there I had not been aware of the level of business that the previous owner had established. I was also new to the car wash business. As I was learning the ropes I was concerned that we were very slow. We were doing about 20 -25 cars in a 12 hour day. I decided to drive around on my day off and see what other car washes in the area were doing. The first thing I noticed was that our prices were a bit steep for the service we offered. We were charging $7 a car at the time. $10 for a premium wash. The other car washes in the area were charging $5 to $6 for a basic wash and $8 – $15 for a premium wash. Note the more expensive premium washes included an inside cleaning also. We did not have that service. We had separate vacuum areas for people to do their own interior.

This led me to search the computer for our costs. I also found data from the previous owner. According to his records he was charging $5 for a basic wash and $7 for a premium wash. I also found out he was averaging 150 cars a day in the summer and 200+ in the winter. So while he was charging $2 less per wash he was making far more profit each day.

This proves the old rule of thumb that volume usually produces more profits than making a King’s ransom on each sale. I brought this up in a meeting and I was surprised that they did not see the obvious. They kept repeating that they were making more money per car so how can that not be better. Evidently math was not a strong subject for my employer. So I wrote it out for him. I also gave another example of an NFL franchise. I showed him how that you can sell 10,000 tickets for $100 and gross $1,000,000. But you can sell 50,000 tickets for $25 apiece and gross $1,250,000. You also have 5 times the amount of people buying merchandise, hot dogs and beer!

So we added and early morning and late evening $5 basic wash. Within a week our average number of cars went from 20 -25 to 80 – 100! A month later we went to $5 basic wash all the time and started doing over 100 cars a day in no time and by the winter we were closing in on 200. I moved on but I heard later that the numbers had continued to rise.

Now while there is a lot more to discuss related to the volume principle the fact is there is strength in numbers. And this is how many web sites make their money. That brings us to the focus of this article. Growing and Internet Recruiting business.

Again it is necessary to appreciate that there are various types of recruiting services. We are going to focus on 1 in particular. Bringing in numbers for subscription or member log in web sites. These types of sites add up to a monstrous industry of epic proportions.

Think of all the dating sites, music featured sites, high school alumni sites, meet up sites, make money sites, and on and on. Many of these sites are free but there are many sites that charge a small monthly or a onetime subscription fee.

Now some of these sites pay recruiters to persuade people to join, whether it is a free membership site or a monthly or onetime fee subscription site. There are quite a variety of these sites but let me give you a couple examples. I was a member of a site dedicated to help songwriters to improve their business skills to help in publishing their music. They charged a yearly fee of $100 that included a number of features. Within seconds of after I joined they sent me a way to bring on more members and that I would receive $25 for each new member.

I also know from doing some research that the vast majority of those making money invites you get in your email like, get paid to do surveys or sites selling “how to make money on line” programs offer a similar type “commission” style recruiting plan. I have been told that some of these sites pay you $30 for new subscriptions.

Without getting into the value of these sites the fact is you can make some money getting people to join those member sites. So what kind of recruiter are you?
Are you a go getter? Are you a person that can highlight the positives and explain the value of what each site has to offer?

Part of being successful at recruiting people to join these sites is knowing how and where to get the word out. Naturally using Facebook, MySpace, Twitter, and so on would be a nice place to start. Also using email announcements has been proven to reap results.

Many people use their very own web site to promote these subscription sites. This is of course a type of affiliation marketing business also. Which in essence this type of recruiting is basically an affiliation marketing plan for the “home planet” web page.

I know that this is the type of business that may not be for everyone. Frankly some people find it obnoxious. Or some people do not want to promote the sites that offer such a recruiting referral program. However looking at the big picture the fact is these opportunities are out there.

What do you think? The reality of the matter is that this is one of the easiest Internet businesses to get into. You do not need extensive Internet skills or intricate design and application abilities. Of course it would give you a distinct advantage to have a reasonable amount Internet marketing skills. But it is very straight forward.

And so it is with this type of recruiting. It is purely a performance business when it comes to our income as it is a commission/reward concept. But for some people that is an easy concept to swallow. Maybe you are a recruiter then. Why not find out?

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