In the Bible book of James, some practical advice is found that is truly applicable in all areas of life. Oh, you can all relax. I am not leading us in a spiritual conversation here. However, it is very interesting how he drives home his point.
In the 1st chapter at verse 22 he makes a statement at the beginning of that verse that is the nucleus of what we are going to discuss today. He writes “However, become doers of the word, and not hearers only …” Now like I said we are going to take this principle and apply it in a secular fashion not a spiritual application. We are going to apply it to our Internet business of affiliate marketing.
The point here is that we can know something but that is a far cry from doing it. In fact James gives us a brilliant illustration to make his point. He basically says that anyone who is a hearer only is like a man who looks at his face in the mirror and then goes off and immediately forgets what he just saw.
So picture a man getting ready for work. After he shaves, he washes his face and gets dressed and then goes to a mirror to straighten his tie and then takes one last look at himself before he leaves for work. As he is fixing his tie he notices a random patch of hair he missed while shaving. He takes a brief second and acknowledges to himself internally “what the heck is that?” But instead of taking care of it he simply shrugs his shoulders and wonders off and by the time he gets into his car he totally forgets about the noticeably unattractive hair patch. You can imagine where all of that may lead, can’t you?
The lesson here is that Internet applications need our attention. We can’t just sleep walk our way through our efforts nor can we ignore what we need to do to fix something or change something. The key, in fact, is sitting down and working out a strategy and moving methodically and systematically at accomplishing our goals. So let’s start with where to begin. We will start with affiliate marketing and where to begin.
Keeping in mind there are various aspects of affiliate marketing we are going to approach this from the cattle driver angle. A main ingredient of affiliate marketing is using a web site to drive traffic (the masses, the cattle) to a main or primary web page. They are the cattle drivers, as I call them. Let’s assume that you want to be a cattle driver.
Now for more details of affiliate marketing and the different facets, feel free to research our archives and stay tuned for more articles about affiliate marketing. But for now let’s get back to the business of using our site to drive traffic to our affiliates. The concept here is very simple.
First you have a company with the primary web site. Said company engages in standard marketing procedures. Naturally among those marketing practices is the gathering of affiliates that will use their site to convince people to come to said company’s site. Yes companies pay for people to use their web page to advertise the primary company site and send people to the primary company web site.
The web site that is used to drive customers to the “brand” site can be strictly used for marketing purposes or it may be a site that features a purpose of its own and has advertisements for the affiliate site or sites featured on it. It doesn’t matter all that much in the end what your sites primary purpose is. Nevertheless the affiliate will compensate you for sending business their way based on performance numbers, regardless of what your “other” business is.
For example, you may have a site that you use to sell handmade bed comforters. On your site you have an eye catching and impelling ad for a mattress company and there web page. As long as you send customers to them, they are not concerned with how many comforters you sell or even what your comforters look like. Following me?
Finding affiliates is the secret. It is a matter of seeking them out on your own or contacting them through affiliate programs, networks, and directories. Obviously this would be part of the starting up or beginning phase. Take your time and select affiliates that are credible, successful, and someone you see yourself using or may already use.
This may include you running classified ads announcing that your site has room for affiliate advertising. You may also find success at placing feelers out on Internet business forums. It could be as simple as asking around via the net or your circle of friends in the secular world.
Also part of your beginning an affiliation will include getting familiar with the various forms of compensation methods in affiliation marketing. You may ask yourself do I prefer a certain arrangement over another. Do the different methods matter?
Equally as important is what type of affiliates should you procure for yourself or mesh with? Remember the compensation is mainly weighted on success. In other words the more traffic and customers you send to your affiliates the more potential for income. So you do not want to link yourself with “dead wood” so to speak. That means you have more homework to do. What do you know about a prospective affiliate? How well do they market themselves?
An important factor may be what your site is all about. Is there a natural relevance connecting your site and theirs? Relevance is big on the Internet and in advertising. Another item to consider is your passion or personal interest in what potential affiliates have to offer. Can I get behind my affiliates and thus make a more persuasive pitch on their behalf? Remember you want people to go to their site. If the cattle don’t head in their direction, than your ad and your assistance is not working for them or you.
At the end of the day have you been a hearer or a doer? Hey it all starts with learning, planning and then ultimately the doing!
This is a post from the " Where to Begin " series of articles.
Other posts from this series:
- Where to Begin: Blogging Your Heart Out
- Where to Begin: Selling on Internet Auctions
- Where to Begin: Internet Research
- Where To Begin: E-Commerce
- Where To Begin: an Arts and Craft On Line Biz
- Where To Begin: An Internet Consulting Business
- Where To Begin: Freelancing
- Where to Begin: Recruiting
- Where To Begin: Virtual Assistance
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