“Dude, you got to try this place out. It was off the hook!” Who hasn’t uttered these words or the basic sentiment? When you did, you were doing some recruiting. Yeah the old word of mouth endorsement is in essence recruiting people to sign on to a place of business.

Of course the world of recruiting is also a bit more than talking people into going to a restaurant or using a certain service. It can be getting people to join the military or to join a member club. It can also be getting highly qualified people to join a company. The fact is: it is a career.

As we have discussed here many times, recruiting also has an Internet presence and the Internet is an integral part of the process. Ironically some recruiting is for Internet applications. For instance getting people to join a member dating site is quite popular. And that is of course something you can do from the comforts of your home.

Here in the Close up series we are taking a look at some web pages that are in an Internet arena and how they present their site to the public. Face it we can read about something and learn a great deal but it is always helpful to see a visual example now and again.

Now this is the part where I remind you that the examples chosen are totally random. We are not endorsing them and we are not telling you not to patronize them either. We are simply pointing out the features of their web page and how it may help you as a guide.

So here we go. While you are reading this article pull up http://www.recruitersnetwork.com/. You will find these types of web sites in many Internet business services. They are sites dedicated to the genre or the niche market in general. It is also a business of its own. This particular site is helpful to recruiters, people who may be interested in a recruiting career/job, and as an overall source of information.

As you first see the Home Page it is very businesslike, which is not a problem of course. Their logo and name are right at the top and to the right. They also have a tag line that gives you a “nutshell” of who and what they are. “The Association for Internet Recruiter” is their tag line. To the right of that they have a banner ad, always a good idea. A banner ad is usually part of an affiliate program. And it is usually more valuable right at the top of the page, meaning you can charge more or receive a higher pay per click compensation.

Under the header is a nice blue tool bar giving you the layout of the site and the choices of areas you can visit. Ironically one of the options is a membership. They are recruiting you. I believe it is free too. Along the left column is a nice menu including a newsletter option to sign up for and a forum. Forums are always a good option. It allows people to ask and discuss things with others and they feel a part of the “team”.

The center section is somewhat of a rehash of the top blue tool bar only with some more specific topics or options to choose from. Along a column on the right is a “must have” item. It is a site search bar. Beneath the search tool is an ad box with some relevant ad sense ads, very easy to set up and a beneficial option. Scrolling down the page you will find some more banner ads made up of affiliates and/or sponsors; always a good choice to offer relevant businesses to your genre or niche market.

Going back up to the blue tool bar at the top of the page: As you scan the cursor over the options you will be given more choices that are related to the “category”. Among them are articles to read and even a jobs section.

Now for examples of the recruiting of on line subscribers that is usually something that is done through an email campaign and/or a social network site. You will find mentions or invites on Twitter, Facebook, and MySpace quite often. Keep your eyes open and don’t delete it. No you may not be interested in the site or service but check out the manner in which the recruiter does his pitch. If you are thinking of being that type of recruiter you may appreciate a tip or two. Hey and some of the sites pay up to $30 bucks for a new recruit! That is what my research has found. There may be higher commissions out there that I don’t know about. But I have seen anywhere from $5 to $30 for each new member or subscriber you deliver.

So there we have it, a couple of “see for yourself” tangible examples. The beauty of these type of examples is that not only is it a web guideline but it often offers information of how to get into the field and sometimes helps you to promote yourself in that field. Hey maybe that is your field of dreams!

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Have you ever heard of Hyperion? Well in the summer of 2006 it was a sequoia tree found towering over the Redwood National Park at an amazing 115.5 meters. ( 379.1 ft). It is now regarded as the tallest living organism on Earth.

Ironically these trees have been standing tall for centuries. In fact there are many of these mammoth evergreens that eclipse 90 meters. (300 ft) However finding the tallest of these tall trees takes time and a deliberate search. Now I have to be honest, I do not know the specifics that go into where they decide to look or how they determine some of the details but I do know it is not a random willy-nilly exploration. There is data acquired, maps consulted, and decisions made by people who are experts in the field.

Not only are these trees immense citadels of the forest but there wing span of branches reach impressive lengths. As you walk through the Redwood forest however it is hard to distinguish significant differences from one bastion of bark from another. But there are those who “stand out”. And there are scientists and foresters who want to find them for research and nostalgia.

There is a similar mindset in the business of recruiting. In the course of our recent series on the top Internet businesses. We have likened these businesses to trees that have many branches. This is clearly the case in the Internet recruiting field.

We have discussed how one of the most common types of recruiting is soliciting Internet surfers to join as members or subscribers to a variety of sites. Many of these sites are free to join but many of them have a monthly fee also.

Very popular sites that rely on recruiting are the dating sites. The fact is there are the widely known web sites like eHarmony that use national advertising and paid endorsements. But the fact is there are also a plethora of relatively smaller dating sites that range from old school dating sites to racy sex seeking sites.

Obviously the style of advertising is determined by your budget and the practical aspect. Ordinarily the sites that lean to the more X rated material do not lend themselves to traditional ads in a public medium. There are of course many other outlets. But the reality is that the Internet recruiting is quite effective whether the dating sites are tame or risque’.

For example just take a peek at Twitter for a moment. How many times have you gotten an invite or spotted a tweet that had a “sexy” gal telling you she is waiting for you to contact her or check out her photos? The “she” points you to another site that requires you to join to visit. It may say it is free to join but most likely that will just get you into the “teaser” section. If you pay a small monthly fee you will be a subscriber that can visit places that the free memberships can’t.

The thing is the girl, or the guy pretending to be a girl, who put the tweet out there, will get paid for sending members to said web site. Recruiting 101. This is usually a volume business. And then there are those who recruit for their own site.

And then there is a totally different branch of recruiting. It is not a new business but the Internet has added a dimension to this application of recruiting. It is what some call the head hunting business. Here is how it works.

Many front line corporate businesses are in need of big time performers. A-list minds and cracker jack producers. But like the mightiest of the mighty sequoias the cream of the crop white-collar target needs to be sought after, found, and be persuaded to join your corporate team.

The search is left to corporate recruiter. Naturally there are some people that are targeted from the boss but there are many that need to be found. In years past the search was made up of phone calls and visits throughout the corporate world.

With today’s technology the Internet helps expedite a lot of foot work. Yes names, data, performance, reputation, location, and so on is readily available on the Net. An accomplished recruiter not only knows where to find this info but they know what to do with it.
Perhaps you are that type person? If you are the business of recruiting in this arena can be quite lucrative. Corporations are not only willing to offer the recruit an impressive salary package and some enticing sign on bonuses but they are willing to pay the recruiter a handsome finder’s fee.

Now while it is true that some recruiters go beyond the finding phase of recruiting but it is also a reality that people are willing to pay for the first phase of finding a gem and getting them on the hook. So for people that are gifted at finding things and using the Internet, there is a large window of opportunity for them to build themselves a nice recruiting business.

Do not kid yourself either. There are plenty of corporations that are looking for people to fill key positions in their staff. Proven commodities always trump some young wiper snapper just out of the University. But it is more cost effective to offer compensation or a finder’s fee then it is to pay someone a salary to look for the next needle in the haystack or the tallest sequoia in the corporate forest.

Are you the king of the scavenger hunt? Are you a persuader? There is a potential career for you if you are either.

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I used to manage a car wash many years ago I was surprised that the owners, who were successful in their own right, lacked some basic common sense when it came to business. At the location I worked at they had purchased the business from another owner who built up a nice business but was at an age where he wanted to retire.

When I started there I had not been aware of the level of business that the previous owner had established. I was also new to the car wash business. As I was learning the ropes I was concerned that we were very slow. We were doing about 20 -25 cars in a 12 hour day. I decided to drive around on my day off and see what other car washes in the area were doing. The first thing I noticed was that our prices were a bit steep for the service we offered. We were charging $7 a car at the time. $10 for a premium wash. The other car washes in the area were charging $5 to $6 for a basic wash and $8 – $15 for a premium wash. Note the more expensive premium washes included an inside cleaning also. We did not have that service. We had separate vacuum areas for people to do their own interior.

This led me to search the computer for our costs. I also found data from the previous owner. According to his records he was charging $5 for a basic wash and $7 for a premium wash. I also found out he was averaging 150 cars a day in the summer and 200+ in the winter. So while he was charging $2 less per wash he was making far more profit each day.

This proves the old rule of thumb that volume usually produces more profits than making a King’s ransom on each sale. I brought this up in a meeting and I was surprised that they did not see the obvious. They kept repeating that they were making more money per car so how can that not be better. Evidently math was not a strong subject for my employer. So I wrote it out for him. I also gave another example of an NFL franchise. I showed him how that you can sell 10,000 tickets for $100 and gross $1,000,000. But you can sell 50,000 tickets for $25 apiece and gross $1,250,000. You also have 5 times the amount of people buying merchandise, hot dogs and beer!

So we added and early morning and late evening $5 basic wash. Within a week our average number of cars went from 20 -25 to 80 – 100! A month later we went to $5 basic wash all the time and started doing over 100 cars a day in no time and by the winter we were closing in on 200. I moved on but I heard later that the numbers had continued to rise.

Now while there is a lot more to discuss related to the volume principle the fact is there is strength in numbers. And this is how many web sites make their money. That brings us to the focus of this article. Growing and Internet Recruiting business.

Again it is necessary to appreciate that there are various types of recruiting services. We are going to focus on 1 in particular. Bringing in numbers for subscription or member log in web sites. These types of sites add up to a monstrous industry of epic proportions.

Think of all the dating sites, music featured sites, high school alumni sites, meet up sites, make money sites, and on and on. Many of these sites are free but there are many sites that charge a small monthly or a onetime subscription fee.

Now some of these sites pay recruiters to persuade people to join, whether it is a free membership site or a monthly or onetime fee subscription site. There are quite a variety of these sites but let me give you a couple examples. I was a member of a site dedicated to help songwriters to improve their business skills to help in publishing their music. They charged a yearly fee of $100 that included a number of features. Within seconds of after I joined they sent me a way to bring on more members and that I would receive $25 for each new member.

I also know from doing some research that the vast majority of those making money invites you get in your email like, get paid to do surveys or sites selling “how to make money on line” programs offer a similar type “commission” style recruiting plan. I have been told that some of these sites pay you $30 for new subscriptions.

Without getting into the value of these sites the fact is you can make some money getting people to join those member sites. So what kind of recruiter are you?
Are you a go getter? Are you a person that can highlight the positives and explain the value of what each site has to offer?

Part of being successful at recruiting people to join these sites is knowing how and where to get the word out. Naturally using Facebook, MySpace, Twitter, and so on would be a nice place to start. Also using email announcements has been proven to reap results.

Many people use their very own web site to promote these subscription sites. This is of course a type of affiliation marketing business also. Which in essence this type of recruiting is basically an affiliation marketing plan for the “home planet” web page.

I know that this is the type of business that may not be for everyone. Frankly some people find it obnoxious. Or some people do not want to promote the sites that offer such a recruiting referral program. However looking at the big picture the fact is these opportunities are out there.

What do you think? The reality of the matter is that this is one of the easiest Internet businesses to get into. You do not need extensive Internet skills or intricate design and application abilities. Of course it would give you a distinct advantage to have a reasonable amount Internet marketing skills. But it is very straight forward.

And so it is with this type of recruiting. It is purely a performance business when it comes to our income as it is a commission/reward concept. But for some people that is an easy concept to swallow. Maybe you are a recruiter then. Why not find out?

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