Recently in the USA a wee hour car accident by a global golfing superstar became headline news. Here upon as you were reading the first sentence you immediately knew I was referring to the now infamous Tiger Woods. Likewise some of you were thinking that you are tigered out about all of his whole scandal and wondering why I brought it up.

Lucky for you we are not here to discuss the story. Actually I want to discuss what I see as an even bigger story with a farther reacher impact. The fact is that there is a reason why this story blew up so fast. That is because of a blog! No really.

Thirty Mile Zone is an entertainment web site that was launched on November 8 of 2005. Most of the world knows this site as TMZ. Now regardless of your opinion of what is dubbed as tabloid news the fact is this blog is breaking news stories. Yeah they still have their gossipy treats but just in the last 6 months they have been in the front of the media pack with 2 monster news stories. No kidding!

You bet, not only did they crack the previously mentioned Tiger Woods story but a few months back in July it was this web site blog that was reporting that Michael Jackson had died before anyone else had. Now the point here is not to brag about TMZ and them breaking news or having the scoop before anyone else.

What we are stressing here is the fact that the Internet “blog” industry has grown from the mindless Internet banter to being a part of the mainstream conscience. You can’t watch TV now without some reference to a blog. Whether it is in the plot of a story or quoted as a source of a story.

In essence it has become an integral part of our daily vernacular and people often quote or credit a blog in general conversation. The concept and the acceptance of the blog is also seen in how it is woven into entertainment programming. Face it the blog has evolved into more than a novel idea that is here to stay.

Yes the blog is no longer just an alternative outlet. Indeed blogs are now reviewed and digested as a part of our routine. This should be super-duper news for us bloggers! No doubt the interest of reading blogs is going to continue to rise. Yes the stock is up and rising in the blog world!

That is exactly the reason why blog writers and/or blog developers are tickled pink and upbeat about the opportunity this evolution provides. Yes as the blog is now anticipated that means the blog business is more and more feasible and attractive. No, most of us won’t become as successful as TMZ but that is not the point is it?

The beauty of this is it gives blog operators a new lease on Internet life. You can be small potatoes and still make a nice income. Whether it be a career or supplemental income there is room to grow and flourish. And the market is widening. That does not mean that it is becoming over crowded. No it means it is becoming more diverse.

Let me illustrate. Let’s say you are a musical artist. You have a CD and there are 5 radio stations that play your music. Now say your music is “labeled” as Country. Now in this illustration we are pretending that all the music published is played on these 5 radio stations. Continuing let’s say that you have hundreds of artists showcased and featured on these 5 stations and the stations are succeeding as a result. And everyday there are budding aspiring artists ready to cut their teeth in the market. All of whom are trying to get their music played on those stations.

And while there is opportunity for those artists it is a obviously competitive market. However due to the progress, interest and increasing profit of these stations more radio stations are developed. In addition the established and the new stations become more diverse and begin to design programming based on music genres. You see where we are heading here?

It’s simple. The growth of the industry opens the door for more people to get involved. This makes it more inviting and hopeful for new artists. Not to mention the demand for related work that will require the hiring of people to perform those jobs.

No, not all of the artists will have the same success as others, nor will all the related jobs pay a lot of money. It goes without saying, which is unrealistic, but it does give the market and people who want in on the market a warm and fuzzy feeling. And it should.
This is basically what has and continues to happen to the blog business. One way to sum it up it is to describe it with the old cliché “success breeds success”.

What does all this tell us blog writers and/or operators? It tells you that your investment of time and effort will pay dividends in due time. The interest, applications, and usefulness of blogs are clearly embedded in society and more and more people are embracing it.

This is outstanding news. Now is the time to re-focus on your blog efforts and build a promising following.

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