Back again to rap about e-zine. Don’t forget that is pronounced “e-zeen” as in rhymes with magazine. In Part I we discussed the e-zine publishing by way of newsletters. For this article we want to look at the other forms of e -zine on the Net and the doors it may open for you.

Recall in Part I we discussed that some people call e–zine an online magazine. That is because they are referring to something different than a newsletter. Naturally when one hears the word magazine a visual image appears in their mind of something like Newsweek, People, or Sports Illustrated. And some of you were thinking Playboy or Penthouse, you know who you are. LOL!

The fact is although it does not visually resemble an actual magazine, the concept is basically the same. A series of articles are collected and put into a table of contents. The articles contain informative and entertaining information and have a theme or topic in common. For example Sports Illustrated will cover a spectrum of sport related topics. So you know there won’t be political or Wall Street stories found within.

Keep in mind there are a few applications of this formula. Here are a few of note:

• An online version of an already published magazine. For example People.com is People magazines online version as SI.com is a site for Sports Illustrated. And you can find a host of others. This is used also for cross promotion of their tangible version.
• Some are offered in a free format and generate revenue by advertisers.
• Some online magazines offer a paid subscription version.
• A completely original online magazine. A compilation of articles arranged by topic and presented in category and table of content. Obviously as the name implies it is available only online.

The numbers and the studies show that this medium is on a meteoric rise. More and more publishers are experience ever growing visitors online. It actually has the print medium concerned. Not surprisingly some of them are calling this a disruptive technology. This is creating some stressful times in the front offices of traditional publishing houses.

Think about it, aside from the declining number of readers of their more commonly printed products there is the financial fallout. The fact is it is becoming more and more costly to print a physical copy of a magazine. Conversely publishing an online magazine is very cost effective.

And then there are preference concerns. Over the past couple of decades standard printed magazines have filled more and more pages with advertising and less and less substantive articles for subscribers to read. Online the ads are also less intrusive. They are there and they are effective but you can easily navigate to the informative material you wish to read.

Furthermore the publishers of strictly online electronic magazines have an entire niche market of readers and an increasing number of “old school” mag readers jumping on the online bandwagon. It is the here and now and the public perceives it as fresh and enticing.

So what does all this mean? It means a few things. All of which add up to options for someone. You can channel your efforts into publishing an online magazine perhaps. This would involve web design, web advertising and content writing. Things you can do yourself or delegate to others. If managed well you should create an income stream.

This also opens the way for web designers, web advertisers, and content writers to offer their services for hire, thus creating revenue for them.

There you have it. For samples of what we are talking about see ezinearticles.com for an example of an online creation or visit SI.com for an example of an online version of a traditionally printed magazine.

From here you need to learn how to apply for a position or submit your work for review.

Stay with us here at BevyHost as we discuss these topics and much more pertaining to Internet business opportunity.

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