This is a post from the " On The Scene With E-Zine " series of articles.
Other posts from this series:
Whether you are new to the Internet world or a seasoned veteran, it is likely that you may have heard of or seen the term e-zine, which to the surprise of many is pronounced ‘e-zeen’, as in rhymes with magazine. It is derived from the term electronic magazine.
Some refer to this as a webzine (yep also ‘zeen’) or an online magazine. Many web users probably are familiar with e-zines in the form of newsletters that are sent out via email. In fact a large percentage of surfers subscribe to e-zines or newsletters.
It’s generally understood that these e-zines should be an informative communiqué and not a sales pitch or a “what’s on sale” announcement. Yes if you receive e-zines that are not giving you helpful information than you may consider canceling your subscription, unless of course you are getting satisfactory use from it in another perspective.
If you are going to publish your own newsletter aka e-zine, then you need to put some thought and organization into your work. From a logistical standpoint you can get a newsletter up and running in no time. You may also consider hiring an e-mail service at some point. Sending out your own can become very tedious and tiresome. This also allows more time for other relevant duties.
For starters you need to put together a quality, professional, and compelling article. This can be a bigger challenge for some more so than for others. If that is the case you always have the option of hiring a free lance author to be a ghost writer. You would of course have final approval of the finished product.
Regardless of who is the writer you want to be certain of a few things.
- Do not bombard people with product pitches. Now if you frame it within a crafty and constructive article, it would be pragmatic or logical to include a calculated product or service “ad” or include links to your site where the product or service can be obtained.
- Stay on point. Being interesting and provoking does not mean going off on tangents or digressions.
- Re-writes are important. Don’t be impatient. After you write your e-zine walk away and come back and read it objectively. Or have others read it. If you hire the services of a writer be clear on what specifics need to be included. If you think something is missing work it out with your writer for hire or add the components you wish.
- Be prompt. If it is a weekly letter, make it weekly.
If you have any questions or you are unsure of yourself, review e-zine newsletters that you think are good and emulate the positive features.
In a supporting area is the opportunity for you writers out there. As we mentioned above there are many a web managers in need of a reliable crackerjack writer to crank out top-notch articles. You can create an income from e-zine writing. Better yet if your work is really good you may find advertisers approaching you.
But wait there’s more: as we discussed earlier an e-zine comes in other forms in addition to the newsletter style we have discussed here. We will explore other applications in another article.
This is a post from the " On The Scene With E-Zine " series of articles.
Other posts from this series:
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