Seth Godin: Sliced bread and other marketing delights

[Pedrito]

In a world of too many options and too little time, our obvious choice is to ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes getting our attention, bad or bizarre ideas are more successful than boring ones. And early adopters, not the mainstream's bell curve, are the new sweet spot of the market.



Enjoy

[the_raven_group]

Seth Godin is an absolute legend. You just can't argue with a word this guy says. If you have a product to sell you need to grab a customers attention and you also want them to pass on the information via word-of-mouth. The best way to grad someones attention is by doing something totally unexpected.

However I do believe their is such a thing as bad publicity.

[liowkc]

My opinion is completely opposite from you. He may have a reputation, but he sounds like a used car salesman selling lemons and snake oil.