All Marketers are Liars - Seth Godin speaks at Google

[Pedrito]

Seth Godin is the author of six bestsellers, including Permission Marketing, an Amazon Top 100 bestseller for a year and a Fortune Best Business Book. His newest book, All Marketers are Liars , has already made the Amazon Top 100 and has inspired its own blog. Seth is also a renowned speaker, and was recently chosen as one of "21 Speakers for the Next Century" by Successful Meetings Magazine and is consistently rated among the best speakers by the audiences he addresses. Seth was founder and CEO of Yoyodyne, an interactive direct marketing company, which Yahoo! acquired in late 1998.




Enjoy

[liowkc]

I wouldbn't say all marketers are liars - most of them will engage in some form of exaggeration and poetic license. So long as we consumers read everything with a big pinch of salt, we will not fall into their traps. In a way, that is how scammers work through - just that they cross the legal and ethical boundary.

[Llamalord]

I used to be a marketer for the LSC lol (learning skills council), we never lied (good times). The only piece of marketing you should look out for is the word unlimited as its the biggest lie of them all

[hwang]

Well, they actually don't tell the truth and only tell you what you need to know. That's how the way they sell and make profit. It's called 'marketing'

[liowkc]

Again "marketing" dances around the edge of ethics and law; misrepresenting facts in a clever way and ommit certain essential truths to give only the partial pictiure.

Everything boils down to ceveat emptor - buyers beware.

[Llamalord]

Originally Posted by liowkc

Again "marketing" dances around the edge of ethics and law; misrepresenting facts in a clever way and ommit certain essential truths to give only the partial pictiure.

Everything boils down to ceveat emptor - buyers beware.

Only some do this, there are a number of upstanding businesses which actually use real marketing. The main issues they face:

1. How do we get our product noticed
2. How can we promote it without breaking the trading standards laws
3. How will the public recieve it.

If they put everyday people in the adverts people are more likely to buy a product, the only ones I dont trust are famous name promoted goods as people only buy it because a famous person uses it.

[liowkc]

Businesses who are upfront about the products and marketing efforts are a breath of fressh air and are pretty rare nowadays. Sadly, no companies come into my mind now

[titaniumhijau]

Haha. Not all of them really liars. Only few of them.

[liowkc]

Can you name just one corporation who tell the truth, the whole truth and nothing but the truth?

[titaniumhijau]

Originally Posted by liowkc

Can you name just one corporation who tell the truth, the whole truth and nothing but the truth?

But that site comes from my country and you not understand that language. Some of them really liars and do bad thing always.

[liowkc]

Are you talking about a Malaysian company and the Malay languag?. I do know a little bit of malay language, for example, counting up tup to 10 and my favorite word is makan.

[titaniumhijau]

HOho. Yap. Makan is eat. Looks like you know some word. How you manage to learn malay language?