Looks and matter are always above all factors and your site is mainly judged by it most of the time.
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They should be able to find contact and privacy information.
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Do you mean the privacy policy and the contact us thing in the sites. Are they considered important as well.
Contact us is fine as when a person knows that he can contact you in any related problems he would suerly feel more secure and develop faith.
Privacy policy ???? may be ometing like that you wont use any contact info for any unfair means ect... Ya i do look at that too.