I have noticed that some sites format their content very well and have an excellent design. But I have also noticed others that have content that you just have to keep scrolling through.
Errr....One word. Try to be short and straight to the point and stress an importance on certain key particular issues. Most of the time many writers made a mistake by having articles which are either too long and the contents turns out to be off-topic. This will never get the readers' attention and they will somehow get bored after some time. Short, interesting and neat content should do it. Any yeah...watch out for your grammar as well.
Its depend on you when you want to post or make article for your content. Use fresh and unique idea. That can attract more people to come to your site.
yap. Thats what i always do. give my best support and run some contest. Also provide some free gift to them. I believe they will always come to see more offer and interesting post.