Re: Long Tail Versus Short Tail Keywords
For me, it's only a single keyword or a keywords phrase. A long tailed or small tailed or medium tailed keyword makes no difference.
A phrase can be 2 words or more. You need to do lot of research to come up with winning keyword/keyphrase. Example, if I can form an online company/site called 'asdfg' and if it becomes very popular, then this single word can be as popular as say Pepsi / Coke / Nike / Google / etc. So, the importance is to find good marketable keyword/s with a scope to come up in SEs. If you are able to tap a good market with less competition then you can strike gold.
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