Yeah, in fact we should also include this as part of
SEO 

which is to check on competitors site and make improvements
Quote:
Originally Posted by sb123
I check them occasionally and learn how they are optimizing their pages, or learn what they could be lacking. I also check the top sites in my niche and look at variou angles, like the content, keywords used, backlinks, age, what they are offering (freebies, etc), etc.
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