Microsoft to Spend $2.5 Billion a Year To Keep Pace in Race With Google

[hwang]

Looks like it's a desperate attempt to keep in pace with google's progress. Obviously Microsoft wants to be on top of everything and the way I see it with the amount of money they are willing to spend, I think they consider Google as a real threat.

Microsoft plans to spend at least $2.5 billion a year for the foreseeable future to compete with Google because the opportunity in online advertising is too big to ignore, Microsoft chief executive Steve Ballmer said yesterday.

[liowkc]

That is the beauty of competition even if we consider Microsoft and Google to be "evil". In economics, it is also more efficient to have two devils rather than one.

[Llamalord]

Maybe 2 devils, but which one will tempt you more lol

[hwang]

Obviously MSN is more devilish here... I think. Or am I wrong?
At least I have been making money out of google but it's the opposite with Microsoft cause I have been spending a lot for their operating system.

[liowkc]

It doesn't really matter to me so long as these 2 evils don't join up to form even a bigger one. One cannot bet on the goodness of man or corporations

[hwang]

If I have to chance to choose which one to subdue, that definitely has to be Microsoft. At least I don't have to pay for their next upcoming operating system