Re: is it cost effective
I have never used pay per click advertising myself, however my friend has done in the past.
One day we decided to help him pay off his student debts by sending e-mails around the different universities we attended asking students to click on the advertisments on his website.
Many, many students did and for a wide range of reasons. It didnt make him a millionaire and it didnt pay off his debts but it helped and the good thing is the company never picked up on the scam.
I'm not reccommending anyone does this, I just saying that it does go on.
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