What you need to keep in mind is - exchange links with RELATIVE sites. If you sell bicycles - don't exchange links with sites that sell CAT LITTER.
You can, however, exchange links with sites that sell PALM TREES if you have a category on your links page called BEAUTIFUL PLACES TO RIDE.
See what I mean? Just make the links tie in with the subject of your website somehow.
Next thing to remember - when you exchange links - you send to the other website what you want them to display on thier site. You send them Keyword Rich text to display under your link.
Connie
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