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1) pay attention to your local newspapers and see what they are printing for stories. See if your website is related and if it is then submit an article about your specialty and maybe someday they will print it. Make sure to make reference to your website in the article and if you can submit the article to the paper - online - then it would be great to put in some links pointing to your site. If your story is printed on the regular paper your links won't be clickable (of course) but if they print it at an online version - then you have created some one way links to your site. - Awesome
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Ehm..i think many people already did that. If you see at some blog, they already play with that topic always. Its also another way to get many visitor to our site. I already use this method and its good.