Attracting people to buy things from your sites depends on you and your site.
CJ is all about earning comission by selling their advertisers stuff. You get paid comission for what you sell.
You can built up something like shoping site or some thing like BANS and sell stuff. Or you can put certain stuff on ypou site in form of banners ect so that the person goes there and buy. You can also ask any of your friends to buy from there if they intend to buy any thing related.
Thats it.
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