Ok, let's say I'm an advertiser and I decided to place a 5 cents bid for my ads to appear in Adsense. If let's say the click goes through, how much do you think is the split between google and the publisher? 1 cent??? LOL that explains why google is getting richer and publisher complaining of getting sucked out of their earning..
That's just my guess...What do you think is the estimated amount of split