It’s only natural to gravitate to Internet related promotion when we plot out our marketing scheme for our web site. And it is very logical and vital to follow through with that plan. In fact we should keep track of what is most effective and what needs to be improved and so on.

We have a variety of options at our disposal including such things as web directories, e mail newsletters, bookmarking, forum posts, back link, affiliate and partnership agreements, and any SEO friendly formula you can apply.

Hold on there “pahdner”, you also need to think outside the proverbial box. Think about, look how many companies look for crossover advertising opportunities or place ads in mediums outside of the obvious. For example TV networks will promote shows on the radio or in magazines, as well as on the web.

Take for instance, a local retail shoe store in my area, frequently runs printed ads but they also send people out to hand out flyer’s and coupons. Or they place them in gyms, grocery stores, laundry mats and so on.

Now some of this is not re-inventing the wheel but it demonstrates that you need to be creative.

So aside from the predictable applications what else can you do to get the word out about your web page?

You could print up flyers, business cards, and announcement cards and hand them out as often as you can. Heck, get an army of your friends to take information to their job or any other place they go where you do not go.

I have seen and heard of people printing up some cool looking T-shirts with their URL clearly in view. And of course at every opportunity be sure to make a verbal reference to something on your site in conversation. Oh, and try not to be obnoxious about it, however.

You could include your web address on letterheads or with your return address information. Sign off letters with your name and web URL, even if it is just a postcard or trivial letter. Text message your information out to people.

I remember as young lad, my father used to use all kinds of “novelty” type promotional items to much success. He placed an ad on school book covers, handed out pens, and some refrigerator magnets.

There are plenty more options. You could create a snazzy bumper sticker to hand out and display. Many restaurants feature lunch/dinner mats with ads. Place your web site ad on a few.

Run local TV ads. Some cable services have a channel devoted to written ads for example. Make a visual ad for TV and targeted markets which could also be posted on places like YouTube.

Many of these are more of a local flavor. And in many cases a strong local presence is all you need. But you can take some of this and widen out. For example, you can place ads in papers and magazines that have national and international distribution.

How are you doing in your devotion to promotion? Obviously some of these choices we have discussed are relative to what kind of operating budget you have and how far along you are in your marketing plan. And don’t forget you are still going to stick with the more traditional promotion methods also.

Nevertheless it is never too early to plan for today and tomorrow. As your site gets off the ground, as with any business, you are going to have to make some decisions on what kind of further commitment you are going to make. Be creative and imaginative as well as cautious and calculated.

But above all, continue to examine and review how you are doing with regard to your marketing strategy and the promotion of your web page.

There is an old expression in sports that says “leave it all on the playing surface”. Same is true in business and marketing. Put all you can into your “baby” and likely things will go well for you.

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