Google Adsense is one of the easiest ways to create revenue online through putting up advertisements or “ads” in an individual’s website. These Adsense ads are ideally directly related to the web page content. Hence, website owners instantly become partners with Google in creating profit.

Google, then, capitalizes on traffic found in niche sites and likewise, directs a specific traffic to the advertiser’s site. It can be noted that a number of this traffic comes from online visitors, who clicked on any Adsense ad. In turn, advertisers pay Google on a per click basis. This revenue is divided between Google and the site owner, where the former dictates how much the latter gets. This relationship provides a venue where Google earns and gets a good return of investment, and where the site owner gains a decent amount just by having ads in their web site.

However, this symbiotic relationship falls short due to presence of online fraudsters. These are mostly people who have created web sites for the purpose of preying on online advertisers and extracting revenue from Google Adsense.

Some of these people are more likely concerned in increasing their page rank. Thus, applying “clickbot” softwares and hiring other people to establish networks of sites and click bots. Interlinking these sites could give him more popularity, equating to more earnings. However, they become easily noticed and become banned to use the system.

Greed for more income may be the source for having ads that are over-clicked in well-done sites. Having very little awareness about Click through Ratio or CTR, others (family, friends, etc.) may become involved with this fraud. Due to their desire to earn more money, your family/friends will give you a sudden boost of 20% in the CTR coming from very few IP addresses, which will warn Google about an ongoing fraud that will certainly lead to getting your account banned. Though it is not the owner’s fault, he definitely will get accounted for the acts done to his account.

On the other hand, others become able to provide clicks from different IP addresses (states and countries apart). More likely, he befriends people with IP addresses from locations with the highest payouts to gain more revenue. Though the site owner is aware of the consequences of obvious click frauds, he is not able to maintain a good CTR. His daily CTR may be more than 30-40%, while his overall CTR may fall very short until 10%. Because of this, the owner gets banned as well.

Some gets away with use of other fraud acts such as using chat rooms and fooling strangers online to click on their sites. Though some get caught on their fraud acts, there is still a very huge amount of fraud rate (around 25%). With this, a big amount of money (comparable to 1 million dollars) only falls in the hands of fraudsters, which make advertisers rethink of using PPC. Hence, we should be rethinking before getting involved with these fraud acts as one of the sources of online income may vanish in the process, if not taken into good consideration.

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