Have you ever heard of Hyperion? Well in the summer of 2006 it was a sequoia tree found towering over the Redwood National Park at an amazing 115.5 meters. ( 379.1 ft). It is now regarded as the tallest living organism on Earth.
Ironically these trees have been standing tall for centuries. In fact there are many of these mammoth evergreens that eclipse 90 meters. (300 ft) However finding the tallest of these tall trees takes time and a deliberate search. Now I have to be honest, I do not know the specifics that go into where they decide to look or how they determine some of the details but I do know it is not a random willy-nilly exploration. There is data acquired, maps consulted, and decisions made by people who are experts in the field.
Not only are these trees immense citadels of the forest but there wing span of branches reach impressive lengths. As you walk through the Redwood forest however it is hard to distinguish significant differences from one bastion of bark from another. But there are those who “stand out”. And there are scientists and foresters who want to find them for research and nostalgia.
There is a similar mindset in the business of recruiting. In the course of our recent series on the top Internet businesses. We have likened these businesses to trees that have many branches. This is clearly the case in the Internet recruiting field.
We have discussed how one of the most common types of recruiting is soliciting Internet surfers to join as members or subscribers to a variety of sites. Many of these sites are free to join but many of them have a monthly fee also.
Very popular sites that rely on recruiting are the dating sites. The fact is there are the widely known web sites like eHarmony that use national advertising and paid endorsements. But the fact is there are also a plethora of relatively smaller dating sites that range from old school dating sites to racy sex seeking sites.
Obviously the style of advertising is determined by your budget and the practical aspect. Ordinarily the sites that lean to the more X rated material do not lend themselves to traditional ads in a public medium. There are of course many other outlets. But the reality is that the Internet recruiting is quite effective whether the dating sites are tame or risque’.
For example just take a peek at Twitter for a moment. How many times have you gotten an invite or spotted a tweet that had a “sexy” gal telling you she is waiting for you to contact her or check out her photos? The “she” points you to another site that requires you to join to visit. It may say it is free to join but most likely that will just get you into the “teaser” section. If you pay a small monthly fee you will be a subscriber that can visit places that the free memberships can’t.
The thing is the girl, or the guy pretending to be a girl, who put the tweet out there, will get paid for sending members to said web site. Recruiting 101. This is usually a volume business. And then there are those who recruit for their own site.
And then there is a totally different branch of recruiting. It is not a new business but the Internet has added a dimension to this application of recruiting. It is what some call the head hunting business. Here is how it works.
Many front line corporate businesses are in need of big time performers. A-list minds and cracker jack producers. But like the mightiest of the mighty sequoias the cream of the crop white-collar target needs to be sought after, found, and be persuaded to join your corporate team.
The search is left to corporate recruiter. Naturally there are some people that are targeted from the boss but there are many that need to be found. In years past the search was made up of phone calls and visits throughout the corporate world.
With today’s technology the Internet helps expedite a lot of foot work. Yes names, data, performance, reputation, location, and so on is readily available on the Net. An accomplished recruiter not only knows where to find this info but they know what to do with it.
Perhaps you are that type person? If you are the business of recruiting in this arena can be quite lucrative. Corporations are not only willing to offer the recruit an impressive salary package and some enticing sign on bonuses but they are willing to pay the recruiter a handsome finder’s fee.
Now while it is true that some recruiters go beyond the finding phase of recruiting but it is also a reality that people are willing to pay for the first phase of finding a gem and getting them on the hook. So for people that are gifted at finding things and using the Internet, there is a large window of opportunity for them to build themselves a nice recruiting business.
Do not kid yourself either. There are plenty of corporations that are looking for people to fill key positions in their staff. Proven commodities always trump some young wiper snapper just out of the University. But it is more cost effective to offer compensation or a finder’s fee then it is to pay someone a salary to look for the next needle in the haystack or the tallest sequoia in the corporate forest.
Are you the king of the scavenger hunt? Are you a persuader? There is a potential career for you if you are either.
This is a post from the " Branches " series of articles.
Other posts from this series:
- Branches: E Commerce Opens Other Doors (Part 1)
- Branches: Aspects of Consulting
- Branches: Building Ads For Affiliates
- Branches: Caring For The Auction Tree
- Branches: Corporate Blogging
- Branches: Doing Research For The Good Guys
- Branches: Arts and Crafts Sales and Distribution
- Branches: The Fruits Of Virtual Assistance
- Branches: Free To Freelance
- Branches: Outsourcing Tech Support
- Branches: E Commerce Opens Other Doors (Part 2)
- Branches: Affiliate Management
- Branches: Broadening the Blog
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