How many times have you watched an infomercial and said to yourself “yeah right I bet that product does that”?

Objectively speaking, the over the type cheezy sales pitch is an attack style ad hoping to influence a compulsive and impulsive buyer to phone an order in immediately. And the philosophy is to “get the sale anyway you can”. And it is often successful.

But when the product falls far short of customer expectations and/or the purchase experience is disappointing, you are establishing a “doomed to fail” scenario for yourself. No one can survive being “less than advertised” over the long haul. Yes you can make some money initially but the lack of professionalism is going to catch up and bite you in the buttocks. Is this what you want?

Sadly it appears you have this type of approach going on in the Internet recruiting scene. For example many subscription or member sites offer recruiters a “finders” fee for getting people to join their site. Of course there is nothing wrong with this. There is often a problem however.

Too often these sites do not meet expectations and leave people very upset and out of a few bucks. The site often makes promises that simply are not realistic or the site has a theme that does not meet the initial description. At times included in this scenario is the difficulty of terminating your subscription. Sadly that’s not all.

Usually linked to these experiences is an unprofessional effort in the recruiting style, everything from false and/or misleading statements to spamming sprees. There are even extreme examples of people resorting to hacking into your Internet server and intercepting your efforts to go to a desired site and sending you to sites that they may be receiving pay per click compensation for. That is obviously sinking to one of the lowest levels possible to recruit people to a web site. And at times the sites are of a racy nature, as in pornographic, which many enjoy but many do not. So it is nice to have chosen the site as compared to being taken there against our will.

But it does not have to get that level to be considered unprofessional as we have already explained. So the question what are your recruiting practices?

There are of course various levels and multiple types of recruiting too. Naturally if you are involved in corporate recruiting you already know how important it is to put your professional foot forward. But it doesn’t hurt to have a reminder and examine our approach to be sure we are doing just that.

So ask yourself “am I” thorough in my research of potential recruits? Do I give the recruit accurate and enthusiastic presentations? Am I aware of the market trends and market values? Do I have creative and unique ways of making recruits feel wanted and needed? Do I call back when I say I am going to? Do I keep appointments? Do I avoid cut throat measures to lure a recruit?

And, for the Internet recruiters trying to sell a subscription to a web page: What do you really know about the site or sites you are trumpeting? Is lying to people or misleading people really worth $20? Is leading people to a frustrating and difficult experience worth making a few bucks? How much do you know about spam? Do you realize how short lived any so called success will probably be? Do you realize that eventually people will know what you are you and whatever limited success you have will dry up?

Now in the cases that we are talking about legitimate sites there is even more reason to be on top of our game. How well do you understand marketing? Do you separate yourselves from the weasel recruiters? Do you offer accurate and exciting information? Do we lay out short and long range goals that are realistically attainable? Do we avoid the lie of you will get rich from this guaranteed? Do we make guarantees that just aren’t likely?

For example let’s say you discuss the site or sites you are recruiting for on a forum. Do you explain the value of a site in a professional manner? Or do you go the lazy infomercial style route of “this is the greatest site ever” or “get rich quick from this site” style? Do you imply people should trust you just because?

Remember people are inundated with dead end proposals so they are rightfully leery of yours if you do not professionally represent yourself and the site or sites. And for those who are not used to the sale pitches out there you have the opportunity to give them the real deal. You can show them the good and professional side of the Internet and the wonderful advantages of the World Wide Web!
Plus don’t you want to make wise use of your time? Don’t you want to try and raise the value of your time? While it is true that the more people you expose to your message may increase the opportunity of a response, the fact is it is more than just numbers. It is a mix of quantity and quality!

Don’t just get “a” message out. Get “the” message out there. A professional message. Build a professional and meaningful reputation. If you do this professionally, then even a simple site will get a loyal following. Of course you have to professionally apply a wise marketing plan along with your professionalism.

So recruiters look at yourself in the mirror and ask yourself “am I a pretender or a contender?” Am I a professional? If you continue to tweak and fine tune your professional approach you will be a successful recruiter.

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